Facebook Isn’t Dead: Why Your Company Page Still Needs Love

A common misconception amongst our clients of ours is that Facebook is no longer relevant, therefore they do not need to worry about their company's Facebook page. We are here to tell you that’s wrong! As of February 2021, Facebook had nearly 3 billion monthly active users - almost 40% of the world’s population! That number alone should tell you that having a Facebook page is essential for success in business today. These numbers show just how important Facebook is:

• Facebook is the world’s third most-visited website (Hootsuite, 2021). 

• Facebook brought in over $27B in ad revenue in Q4 of 2020 alone (Facebook, 2021).

• More than 200 million small businesses utilize Facebook as one of their top marketing tools (Facebook, 2021), 

• and lastly, 78% of consumers have discovered products via Facebook (Oberlo, 2021).

Those are some pretty meaningful statistics. If you’re still not convinced, consider the following:

Budget-Friendly

Facebook is a simple and cost-effective marketing tool for businesses of all sizes. You can post content relevant to your clients/customers for free, or if you’re looking to grow, boost the post for more views. Facebook Ads Manager allows you to target exactly who you want, at a price you approve of. Facebook posts are a great way to direct traffic to your website, paid or unpaid. 

Customer Engagement

Facebook can also be utilized for customer engagement or support. The comment section, chat tool, Q&A, and live features are all great ways to engage with your customers one-on-one. Chatting with customers via Facebook is a great touchpoint that may seem more personal to them. 

Showcasing Your Brand

Facebook is a great platform to show the public your business's brand and personality. The platform gives you the opportunity to post things you may not have a spot for on your website, but still want the public to see. Sharing photos and videos from office events, highlighting your employees, and giving company updates are all great content ideas for Facebook.

To conclude, Facebook is a highly utilized marketing tool that allows you to build brand awareness, reach your target audience, and show your brand’s credibility. At SocialAscend, we specialize in social media for small to medium-sized businesses. To learn how we can grow your business, visit our website at socialascend.com or email us at info@socialascend.com.

SocialAscend is a digital marketing firm based in Omaha, specializing in growing small businesses in the Midwest. The SocialAscend team has digital marketing experience in a variety of industries including real estate, legal, interior design, banking, finance, insurance, dentistry, and more.